These days the two words that you see and hear more and more of are “Social Media.”
Wether that social media is Twitter, FaceBook, Periscope or Blab, it seems to be the in way of spreading information and making contact with people, or as some like to call it “Social Marketing.”
On some of the platforms you see numerous people offering to coach, guide or help you achieve in some cases overnight success. As I have often told people, it’s taken me 20 years to be an overnight success.
Anyway, some seem to think that if you spread details of events via any or in some cases all of the above platforms you will be guaranteed success and the crowds will come.
Unfortunately in real life that is not the case. There are many users of computers who neither use or even look at any of the above.
You can’t ignore traditional methods such as posters and leaflets. Some people just like a tangible item in their hands. Timetables are a good example. All the railways timetables are online but many still like a timetable and visitor leaflet, if only as a souvenir of their visit.
If an organisation only relies on social media online and for example does not use posters and leaflets , or if they do in the case of leaflets, distribute them on the second day of a two day event then to be honest they miss out on a lot of potential visitors.
Somebody once said “We learn more from our failures than we do from our success.” I just wish sometimes people would remember that and not make the same mistakes over and over again. It get’s a bit repetitive.
Last weekend saw Steam on Saturday and Diesel on Sunday.
This meant of course that on Saturday people asked if we were running diesel and on Sunday they asked if we were running steam.
I don’t know why sometimes I put the times and type of service on the running board outside, nobody reads it, and when they do they still come in and ask!!
It reminds me of the old saying that if you tell somebody there are 50 million stars they will believe you, but if you say there is wet paint on a door they will touch it to check you’re right.
The weekend was true to form in that Saturday at the station was decent money wise and Sunday was quiet. Still we shortly start to wind down for the end of the season soon and I start having Sunday lunch at a decent time for a few weeks.
Here for those who want to touch something to prove it was diesel on Sunday is a picture of the class 31 that hauled all services, it ran as near to time as makes no difference as well.
Despite the sounds of silence and the tumbleweed blowing about here is the answer to the question in my last blog post.
Below is a wagon label showing details of a consignment of bricks in 1946 sent to Nethertown in Cumberland as it was then. They were used to rebuild the area prior to the construction of the nuclear power station up there.
See you’re kicking yourself that you knew the answer!!!
Here we are with another question.
Answers please as replies to the blog.
What is the connection between Peterborough & Nethertown in Cumbria?
If you feel too shy to answer via the blog then please send me the answer written in pencil on the back of a ten pound note.
I will for those of an inquisitive mind put the answer on the blog in a couple of days.
Today saw the first day of the two day steam gala.
Here is a short video of the double header non-stop Wansford to Peterborough.
Plus a couple of pictures during one of the short periods of sunshine that we had.
Hopefully the weather will be kind to us tomorrow.
It was hoped that Tornado would, before it left the railway on Monday pull the third service last Sunday.
Word of this bought out the non-paying public in fair numbers. Some pestered us on a regular basis for the latest information as to exact times etc.
Once it was established that it had problems and would not be pulling third and most likely not fourth service instead, the moans started.
One individual who had no intention of parting with a single penny demanded that I take his phone number so I could ring him with any updates. He genuinely wondered why I said no! He was shall we say suitably educated.
A few hung around appearing from time to time, in the vain hope something would appear, they were disappointed. Eventually it was hoped it would run light engine up and down once as a test. But by then the station would be closed and I would be home eating my tea.
So lets evaluate this for a few minutes.
- They were not customers they were non-paying visitors.
- They expected in many cases that the railway would supply them with information on a regular basis.
- In one case the wanted the information by phone.
As I have said many times, but it can’t be repeated too often. The railway does not survive or expand on the non-paying public.
Heritage railway enthusiasts have amongst them a number who think it’s their god given right to be pampered to without paying a penny to the railway they are visiting.
The fact they often proudly tell me they are a member of a railway I have never heard of does not impress me. Them paying a few pounds each year for membership of the back of beyond light railway does nothing towards the running of our railway.
In simple terms if somebody visits our, or for that matter any railway just to photograph or look at the locomotives running and pays not a penny piece then they have to realise that if everybody did as they are doing then there would be no locomotives running to them to photograph or look at.
Tornado to run once again this Sunday 6th September, for one trip only
Take one last chance to ride behind the iconic Class A1 Tornado this Sunday at the NVR. We are pleased to advise Tornado will haul the 13:50 departure from Wansford to Peterborough and return with our Mk1 coaching stock. Don’t miss out on this opportunity before she leaves for her mainline operations. www.nvr.org.uk
This weekend was August bank holiday and in true tradition on Bank Holiday Monday it rained!!!
But despite the wet Monday it was an excellent weekend. Saturday as usual was the best of the three days, especially when David the ex-president of the railway turned up with a cake for the staff!! Now it’s fair to say that David’s better half produces a mean cake, all who had a sample marked it as excellent. Now I am not sure if she made it with the staff in mind, but it was a fruit cake!
Sunday there were no edible goodies I am sorry to say, but Monday made up for it when my wife supplied a home made apple pie. Nathan who was down from the land of flat hats and ferrets produced a tin of custard so it was apple pie and custard all round, again the vote was that it was excellent. There is no truth in the rumour that Robin the guard was dribbling when he heard of the apple pie, apparently he always has a shiny chin.
Amongst all this there were a few trains as well, and mainly they ran to time, which was good. Services were hauled by the N2 and by Tornado, both locomotives visiting the railway.
Here are a few pictures of mine, nothing special but any picture is better than no picture.
Jason appeared on Sunday as always he was doing an impression of a terrier on speed. The following two pictures were taken by Jason at Longueville Junction.
Not one to be outdone Nathan took this last one of the Monday double header.
So we now come to the highlight of the weekend. One stands out above the rest and that happened on Saturday. We had a couple of the
snivels Civils sitting on the bench eating their lunch, none of which I hasten to add was bought at the station, a note has been made of that fact in the favours book. One trotted in to scrounge a plastic spoon for his yoghourt, we were happy to oblige, the plastic spoon in question cost him 10p. Spoons like most things cost money, so no freebies… It was worth charging 10p just to see the look on his face, The poor soul looked like a confused basset hound. Anyway it’s all profit and helps fuel the Arkwright myth!!