Now I am a probationary pensioner I take more interest in the attitude of people who are in the same position.
Thinking about it I am reminded of the times at the railway that people have asked me if something is cheaper simply because they are over 60!
Now tickets I can understand, the day you become an old codger then you get cheap or free transport, except buses these days, I won’t get my bus pass until I am 66 years old due to government changes.
But at the railway you get reduced tickets when you reach 60. However, I must have had almost a dozen people in the last twelve months who tried to argue the toss that at 60 they get free travel. They could not get their mind round the fact that we are not public transport, we are not a train operating company, we are actually A MUSEUM!!! And a private one at that.
But this conception of getting stuff cheaper or free does not stop there, I have had the joyous experience of people expecting half price refreshments because of their age. Being an older person does not automatically mean cheaper prices as the article on the BBC web site today about Age UK selling expensive cheaper product (For want of a better description) shows.
Price is only one part of deciding wether a product is good value or not, a broom you buy for £5 and lasts ten years is better value than a broom you can buy for £1 but it needs to be replaced yearly. But I wonder how many would take the £1 broom because it’s cheaper short term.
In my humble mind discounts are often not what they seem, and they can lead to waste. Buy one get one free is an example. How often do people when the offer relates to food for example throw the second one away because it goes off before they want to eat it?
The railway is a business that sell memories if you take things down to their most basic level, we don’t sell an overall product you can stick on the wall and look at. Yes I know you could do that with buying something for the wall from the gift shop, but at basic level we sell memories, and that’s a product where it’s hard or even impossible to attach a value.
Two people could visit the railway the same day, do the same trip on the same train and at the end of it one would say what a waste of money and the other could say I enjoyed that I must come back again.
So here is a thought, and I stress it’s just a thought, and mine at that…. If as somebody once said you can’t put a price on memories, why do we offer a discount in the first place?
It has been proven many times in many types of business the cheaper something is the less it is appreciated. Something for nothing is never appreciated as much as something you saved the money for and bought.
Now I appreciate this is perhaps a bit deep and thought provoking for a Friday morning, but at least I hope it has given you food for thought, and remember there is no discount on the food!!!