It’s not just about social media.

These days the two words that you see and hear more and more of are “Social Media.”

Wether that social media is Twitter, FaceBook, Periscope or Blab, it seems to be the in way of spreading information and making contact with people, or as some like to call it “Social Marketing.”

On some of the platforms you see numerous people offering to coach, guide or help you achieve in some cases overnight success. As I have often told people, it’s taken me 20 years to be an overnight success.

Anyway, some seem to think that if you spread details of events via any or in some cases all of the above platforms you will be guaranteed success and the crowds will come.

Unfortunately in real life that is not the case. There are many users of computers who neither use or even look at any of the above.

You can’t ignore traditional methods such as posters and leaflets. Some people just like a tangible item in their hands. Timetables are a good example. All the railways timetables are online but many still like a timetable and visitor leaflet, if only as a souvenir of their visit.

If an organisation only relies on social media online and for example does not use posters and leaflets , or if they do in the case of leaflets, distribute them on the second day of a two day event then to be honest they miss out on a lot of potential visitors.

Somebody once said “We learn more from our failures than we do from our success.” I just wish sometimes people would remember that and not make the same mistakes over and over again. It get’s a bit repetitive.